Director: Michel Gondry
Runtime: 98 minutes
Starring: Jack Black, Mos Def, Danny Glover, Mia Farrow, Melonie Diaz, Sigourney Weaver
Description: Two bumbling store clerks (Jack Black, Mos Def) inadvertently erase the footage from all of the tapes in their video rental store. In order to keep the business running, they re-shoot every film in the store with their own camera, with a budget of zero dollars.
Review: ‘Be Kind, Rewind’, today’s kids don’t even know what that means anymore. The time before movies appeared on shiny discs but were sold on big, black rectangle VHS tapes. And when the person before you didn’t rewind the film, it was very frustrating. The store in “Be Kind Rewind” only sells VHS tapes and off course that’s hopelessly old fashioned. But this is a fun film for people with big imaginations.
Jack Black plays Jerry and believes the factory next door brainwashes people. When he unsuccessfully tries to sabotage it, he gets magnetized. This causes for every VHS tape to erase in the store that his friend Mike works at. Mike is responsible for the store after his boss left in order to save the store. One of their regular costumers really wants to see “Ghostbusters” on video, not DVD. Jerry and Mike decide to recreate the film themselves and it’s such a success that many other movies follow.
It’s very clear that director Michel Gondry had loads of fun making “Be Kind Rewind”. The cheap ways to recreate expensive special effects of some of our favorite movies. Those are the most fun parts of the film, when they are shooting the movies. Sometimes hilarious. And for someone who is creative herself, I can appreciate the creativity behind it all.
Jack Black is very typical Jack Black, Melonie Diaz doesn’t really get much to do and Mos Def is okay. So don’t see this for the acting. This film was made with love and enthusiasm and is very enjoyable.
Rating: 3/ 5